BYD demonstrates its European ambitions as Official Partner and Official E-Mobility Partner of UEFA EURO 2024™

BYD’s sponsorship will strongly enhance the brand’s visibility in Europe. Its involvement in UEFA EURO 2024™ is a key driver in introducing the general public to its latest EVs and cutting-edge technologies at selected UEFA EURO 2024™ venues.

Exciting events ahead

BYD will have a vibrant presence in the official fan zones, inviting fans to enjoy live match broadcasts and enthralling entertainment. The brand will also organize a series of events for (potential) BYD customers and football fans in each market, offering engagement and enjoyment, with opportunities to win ‘once in a lifetime’ prizes.

Additionally, BYD will host hundreds of events in its stores across Europe to celebrate this prestigious football championship, showcasing its commitment to greener and more intelligent vehicle solutions.It's the first time BYD has won such a significant European car award. Michael Shu, Managing Director of BYD Europe, is therefore very pleased: “We are very proud of this award as it has been recognized by a panel of professional judges. I’m absolutely sure that this prize will attract the interest and attention of new car buyers. Especially because the BYD DOLPHIN offers something that is rarely seen in the EV-segment: excellent price/quality. BYD wants to pack great premium equipment as standard, and at the same time, we would like to make it affordable for the broader audience in order to promote e-mobility.”

BYD to deploy a diverse range of NEVs

Becoming an Official Partner for the UEFA EURO 2024™ is no small feat. BYD’s sponsorship is in line with UEFA’s aim to host a greener and more sustainable UEFA EURO 2024™, uniting the excitement of football with a dedication to environmental responsibility.

BYD is committed to providing world-leading electric cars and EV technology, facilitating the transition to electric mobility for European consumers, making it more accessible, affordable, and viable, while also delivering a premium, memorable experience. Central to its sponsorship, BYD will supply a diverse range of NEVs for various stakeholders during the tournament, set to take place across ten stadiums in Germany from June 14 to July 14, 2024.